You can let a general advertising agency design your billboard
You’ll pay a high premium but that’s no guarantee your outdoor billboard project will attract the premium talent at the agency. And while agencies are known for producing great “creative,” they’re also known for coveting award-winning “creativity” at the expense of sales-generating messaging.
No time and no insight into your business can result in lackluster designs, despite whatever talents the in-house designer might have. With a production-line mentality and often very little time to design your billboard, the actual designer typically won’t have the opportunity to fully understand you, your company, your competitive situation, or your main selling proposition. Free billboard design that renders your outdoor advertising ineffective can end up being very expensive.
You’ll likely pay less than a general ad agency, and you’ll be the top priority of the designer. Better yet, you’ll be hiring a designer whose only goal is to design a billboard aimed at generating a response – an outdoor billboard laser focused on delivering your message with maximum impact and memorability.
Is it really worth even putting up a billboard – or any out of home advertising – without that kind of professional design?