You’re tearing down the highway at 66 MPH…
Which billboard design will
The most expensive billboard is the one few drivers notice and even fewer recall. Getting past this barrier requires one of two things:
1) Outrageous, Barrier-Busting Visual Scandal guaranteed to get noticed but requires negotiating a lot of regulations and on-the-ground-footwork, not to mention quite a bit of added expense.
2) Attention Grabbing Design Principles that enhance the emotional voltage of the message and ensure maximum recall of your outdoor billboard and out of home advertising.
We’ve done brilliant work using both tactics, but specialize in billboard design that provides the most profit per penny.
Professional Billboard Design Vs. The Alternatives
f you’re reading this, you’re weighing your options. And that’s smart. So here are my (admittedly biased) views of the plusses and minuses for common outdoor advertising design options:
You can let a general advertising agency design your billboard
You’ll pay a high premium but that’s no guarantee your outdoor billboard project will attract the premium talent at the agency. And while agencies are known for producing great “creative,” they’re also known for coveting award-winning “creativity” at the expense of sales-generating messaging.
You can let the outdoor advertising agency design your billboard
No time and no insight into your business can result in lackluster designs, despite whatever talents the in-house designer might have. With a production-line mentality and often very little time to design your billboard, the actual designer typically won’t have the opportunity to fully understand you, your company, your competitive situation, or your main selling proposition. Free billboard design that renders your outdoor advertising ineffective can end up being very expensive.
You can hire a professional billboard design studio
You’ll likely pay less than a general ad agency, and you’ll be the top priority of the designer. Better yet, you’ll be hiring a billboard design expert whose only goal is to design a billboard aimed at generating a response – an outdoor billboard laser focused on delivering your message with maximum impact and memorability.
Is it really worth even putting up a billboard – or any out of home advertising – without that kind of professional design?
DesignMyBillboard provides unique BILLBOARD DESIGN solutions that help buyers NOTICE and REMEMBER your business. We do not design logos, brochures, direct mail, packaging, Web sites or any other type of marketing